Why I am calling myself a strategist rather than a coach

Written byHelen Soutar

Helen is a strategist who specializes in Resilience. Mum to Harry and Kit who are both rapidly reaching the stage of looking down to her, she spends her days home educating and then escaping to her studio in the garden to work

5th August 2017

Coach. Strategist. Mentor. Consultant.

There are so many different names for people who work with individuals / businesses to help them reach their potential…how do we know what the differences are, which one is best for us and what to look for?

When I opened up my case study, I called my work Creative Coaching.  I was thinking of it as an extension of the work I was already doing in the creative realm.  It didn’t take long for me to start thinking that it wasn’t a perfect fit.  I was being asked what I did and floundering over how to describe it.  I was lucky enough to have a call with Eva Gossenreiter from The Flow Principal who suggested that I was more of a strategist than a coach.

It’s not easy to find set definitions for each of these titles but I have come to define a strategist as one who clarifies goals and then comes up with a plan to get you there with the resources you’ve got.  This article is a good read if you want more information.

If you are looking for someone to help you work out what you really want to achieve, and then work with you to create a personalised recipe for success, with all the necessary steps broken down into easy to complete tasks, a strategist is the one for you.

[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””] It is amazing, to me at least, how quickly and easily things seem to fall into place once you get clear on what you are aiming for.   [/perfectpullquote]

If you think you might benefit from working with a strategist, why not take a look at what my clients are saying about working with me here, or click here to book a FREE discovery call with me to see if we are a good fit


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